Assessment studies and PT users’ surveys will help to improve the PT services to serve both tourists and citizens’ needs. Introducing new thematic PT routes, rescheduling of PT plans, installing new attractive smart bus stops with real time travel information. Rethymno will encourage tourists and citizens to choose public transport for their leisure trips as a good alternative for visiting the area. This action aims to reduce circulation of private and rental cars during the peaks and will constitute a concrete endeavour to upgrade PT services in order to facilitate an increase in the transported users and satisfied visitors.